I started a private medical practice (obstetric ultrasound) with no money, no reputation and no experience running a business - and personally borrowed…
Make a list of random words: Yes Hello Daylight Winter Action Lips You Window KeyboardThanks for reading Callum Birch! Subscribe for free to receive new…
In 1974, Tom Phillips began producing two newsletters from home with a $1000 investment. In the first year, Phillips generated $300,000 in revenue. By…
On Saturday, we were planning to take our daughter Mabel to Exeter on her first train ride. Instead, we went on the Lynton & Barnstaple Railway, a…
Real quick one today—a crash course on how to substantiate advertising claims based on FTC guidelines. Right, the first thing you should know is that…
According to the late great David Ogilvy, five times as many people read the headline than any other part of an advertisement. That’s because the…
Claude Hopkins, the greatest ad man who ever lived, was once asked to review some college textbooks on advertising and advise the publishers on how to…
Recently, I wrote that your list and your offer are more important than your copy. Sure enough, I was analyzing an online sales letter control for a…
Today is one of those days where I’m finding it difficult to get anything done. My mind just isn’t playing ball. But here’s the thing… The market…
Recently, I noticed some rot in one of my windows at home, so I asked my handyman Marcus to make the necessary repairs. The plan was to remove the rot…
June 4, 1940. It was the most troubled time in our history. Almost the entire British Army was enclosed by Nazi troops in Dunkirk, and a German invasion…
There’s no doubt about it… … marketing is complex. It can be a real mind-fook. And when you try to find answers and piece the jigsaw together, there’s a…