Herein lie 7 books you won't find on many "what I'm reading" lists of marketing gurus. And actually, they're not even the best business, marketing or…
In 2015, the FTC fined a supplements company $9 million for deceptive weight-loss claims. In 2017, the FTC charged three supplement marketers with false…
Real quick one today—a crash course on how to substantiate advertising claims based on FTC guidelines. Right, the first thing you should know is that…
I started a private medical practice (obstetric ultrasound) with no money, no reputation and no experience running a business - and personally borrowed…
Recently, I wrote that your list and your offer are more important than your copy. Sure enough, I was analyzing an online sales letter control for a…
On Saturday, we were planning to take our daughter Mabel to Exeter on her first train ride. Instead, we went on the Lynton & Barnstaple Railway, a…
According to the late great David Ogilvy, five times as many people read the headline than any other part of an advertisement. That’s because the…
In 1974, Tom Phillips began producing two newsletters from home with a $1000 investment. In the first year, Phillips generated $300,000 in revenue. By…
Make a list of random words: Yes Hello Daylight Winter Action Lips You Window KeyboardThanks for reading Callum Birch! Subscribe for free to receive new…
Picture this. A retired dentist in his 70s likes to go to Florida in a large motor home. When he arrives, the first thing he does is find the name and…
The most important element of a sales message is not the copy. It’s the offer. Why? Because strong copy will NOT overcome a weak offer, but a strong…
Recently, I noticed some rot in one of my windows at home, so I asked my handyman Marcus to make the necessary repairs. The plan was to remove the rot…