Can you use email to grow an offline business?

Saturday, 6:48 p.m. July 28th, 2018 Dear Friend: I’m currently sat in my home office. The sun is shining. For the first time in weeks, it’s a comfortable temperature for a dog walk. Bella, my fireball Cocker Spaniel, is staring expectantly into my eyes. And I’ll be honest… I’m really tempted to stop writing and take her for a walk. …

Why you don’t have to be a marketing guru to grow your business

Saturday, 10:11 p.m. July 14th, 2018 Dear Friend: First time I read an article called The Craigslist Penis Effect, the author had me howling with laughter in seconds… “Every woman who has used Craigslist knows that it is a veritable jungle of unexpected penises. In other words, if you ever post a nice, G-rated “women seeking men” post, you will …

What the most profitable advertisements have in common

Sunday, 15:35 p.m. July 1st, 2018 Dear Business Owner: I just finished reading a book about creating advertisements that work. And by “work”… I mean sell. The book is called Tested Advertising Methods by John Caples–considered by many the “bible” of proven advertising techniques (yet completely ignored by most ad men). It’s a goldmine if you’re not sure whether your advertising …