Callum Birch

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I started a private medical practice (obstetric ultrasound) with no money, no reputation and no experience running a business - and personally borrowed nearly £100k to open the doors. Three months later, I had to close the clinic due to a nationwide Covid-19 lockdown. Despite…
Callum Birch
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Make a list of random words: Yes Hello Daylight Winter Action Lips You Window KeyboardThanks for reading Callum Birch! Subscribe for free to receive new…
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In 1974, Tom Phillips began producing two newsletters from home with a $1000 investment. In the first year, Phillips generated $300,000 in revenue. By…
Callum Birch
On Saturday, we were planning to take our daughter Mabel to Exeter on her first train ride. Instead, we went on the Lynton & Barnstaple Railway, a…
Callum Birch
Real quick one today—a crash course on how to substantiate advertising claims based on FTC guidelines. Right, the first thing you should know is that…
Callum Birch
According to the late great David Ogilvy, five times as many people read the headline than any other part of an advertisement. That’s because the…
Callum Birch
Claude Hopkins, the greatest ad man who ever lived, was once asked to review some college textbooks on advertising and advise the publishers on how to…
Callum Birch
Recently, I wrote that your list and your offer are more important than your copy. Sure enough, I was analyzing an online sales letter control for a…
Callum Birch
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